Services Provided
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Brand Identity / Website Design & Management / Photo Retouching / Meta Ads Graphics / Search Engine Optimisation (SEO)
Overview
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In a recent design project for The Brow Clinic, I was responsible for creating a visually appealing and cohesive brand experience across multiple platforms. I created comprehensive brand guidelines that ensured consistency across all visual elements including a color scheme that resonated with the brand's identity, ensuring it was versatile enough to be used across digital and print formats.
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These guidelines served as a blueprint for maintaining brand consistency, helping to unify the brand’s presence across all platforms, from web design to marketing materials, and ensuring a cohesive, recognisable image for the brand in the marketplace.
The project also included Web Design and Photo Retouching services to ensure all visual content was of the highest quality, aligning with the brand's luxurious image. I also designed Printed Collateral that maintained brand consistency across physical marketing materials, and created eye-catching Meta Ads Content Graphics designed to drive engagement and conversions on social media platforms.​​
​Web Design
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The design for The Brow Clinic website, was centered around a clear and intuitive user journey, with strategically placed call-to-action buttons, that encouraged visitors to explore services and make bookings. The main goal was to create a visually stunning interface that reflected the brand's elegance while ensuring optimal functionality across all devices.
The desktop version showcased high-quality visuals and detailed product information, while the mobile interface was streamlined for easy navigation and quick access to essential features. This dual-platform design ensured that the brand's online presence was both accessible and engaging, providing users with a consistent and enjoyable experience on both platforms.​​​
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The overall aesthetic was designed to be both appealing and professional, reinforcing the company’s brand identity while also making the website easy to navigate. By focusing on a seamless path to booking, the website effectively converted visitors into clients, significantly boosting the company’s business.